Do you already have a business idea in your mind, and now you’d like to know how to take it from there to a two-sentence tweet? Well, this article is going to help you in the process to describe your business idea properly.
TABLE OF CONTENTS
These are the points I am going to explain to you in order to get that proper description of your business idea. I recommend you to follow in order, but if you want to go right to a single step you may need, feel free to do it.
- EXPAND YOUR BUSINESS IDEA
- EXPRESS THE IDEA IN DETAIL
- DESCRIBE YOU BUSINESS IDEA IN A PARAGRAPH
- THE MAGIC TWEET
- SOME USEFUL RESOURCES
1. EXPAND YOUR BUSINESS IDEA
The first step in your path to describe you business idea properly is to expand it completely. This is what I suggest you to do:
USE MIND MAPPING TO LET ALL THE POSSIBILITIES GO OUT.
If you have already visited the “Resources” page of Freenancial Exposed, you’ll know that I love to use Mind Maps to develop my creativity. I recommend MindMeister as the best online tool for creating them. If you want to know more about Mind Mapping, you should learn from Tony Buzan. His book will help you as much as it helped me in the past. [Full Disclosure: As an affiliate, I receive compensation when you make a purchase through any of those links. Thanks!].
You need to take your idea out of your mind, either using Mind Mapping, or just a simple list. Don’t worry if there are too many concepts, too many things. You don’t need to create the whole picture at first. Now you are only giving you the chance to have all the possibilities of your idea in a single place.
2. EXPRESS THE IDEA IN DETAIL.
Now it’s time to start writing. You have the concept in your mind, and a mind map or a list with all the features, the possibilities of your future business.
It could seem to be overwhelming, but remember that every time you expand an idea or a concept, you are going to contract it later. The best example that you have for that is the Bee Technique tha I shared with you in this article: https://freenancialexposed.com/divergent-thinking-bee-technique/
USE A FULL SHEET OF PAPER TO EXPRESS YOUR BUSINESS IDEA.
We are going to start big. Here you have a whole sheet of paper. Express everything you’d like to tell about your idea. You could imagine yourself, in the 19th century, writing a letter to a good friend and telling him or her everything about that great business.
3. DESCRIBE YOU BUSINESS IDEA IN A PARAGRAPH.
Now, as Alice in Wonderland, you have to shrink that big idea. But you must try to keep the essence. Imagine a paragraph with no more than 10 lines. That is all you have to write this time. Manage that space wisely. You could imagine yourself, in the 20th century this time, writing a telegram, where you pay for every single word.
4. THE MAGIC TWEET.
Welcome to the 21st century. Everything goes fast. We don’t have time to read a whole letter, we need it even more concentrated. Now you could imagine yourself writing a tweet, the most important tweet for your business idea… THE MAGIC TWEET.
And not even the tweets we have nowadays, but the 140 characters that were the maximum length for a tweet in the early days of the social network.
To get that tweet you have to pick no more than 2 sentences. Choose the core of the idea, and mainly, as you could read in this article: How to start your business from scratch, you need to tell the Why? and the How? if it is possible.
5. SOME USEFUL RESOURCES.
I hope you liked this information to help you to describe your business idea in the right way. Hopefully, now you have a way to express the core of your idea. That’s a lot!!! But of course, this is not everything. Now you should give your next step: Validating your idea before you invest time and/or money in your business. If you don’t know how to do it, this article that I wrote it could be really helpful: https://freenancialexposed.com/validating-business-ideas/
As always, if you need more information, you can Contact me or leave a comment.
DID YOU TRY THIS FIRST?
Maybe you just had your idea but, of course, you may not know if that’s is the right idea. The one business idea that suits you better. The one that is really the best one you can imagine for your future. So if you are looking for some resources to help you get all this clear, I recommend you:
And remember the tool I recommend for Mind Mapping, it’s a great one and it has a free account with a lot of features. MindMeister. [Full Disclosure: As an affiliate, I receive compensation when you make a purchase through this link. Thanks!].
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Luis Gil.
CREDITS: Idea word doodle | designed by Vexels, Paper sheet 3d icon | designed by Vexels
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