Let’s imagine this situation: You have a very good idea and you’re going to write a great blog post. You only want to start writing your ideas as they are flowing from your mind. But then, someone says: Have you already done keyword research for that article you’re creating? Bummm. You’re done. Another time those technical questions are ruining your moment. Don’t worry, I’ve lived that situation too. Now I’m going to explain to you the easiest way to do keyword research for your content. No more headaches because of this.
Don’t lose your time. These are the key points we are going to take care of in this article. Help yourself!
- WHAT IS KEYWORD RESEARCH?
- WHY IS SO IMPORTANT FOR YOUR BLOG?
- THE WAY I DO KEYWORD RESEARCH IN 4 STEPS
- USE GOOGLE TRENDS TO CHECK IF THAT WORD IS TRENDING.
- BE SMART TO CHOOSE THE MOMENT AND AVOID ONE SINGLE WORD
- FIND THE APPROPRIATE LONG TAIL KEYWORD.
- CHECK EVERYTHING IN THE KEYWORD PLANNER OF GOOGLE ADWORDS
- WHAT CAN I DO FROM HERE?
1. WHAT IS KEYWORD RESEARCH?
When you write a post you want that post to be read. Of course, great content is very important to achieve that. People are more likely to suggest your content if they think the content they are reading it has a high value. But what about Google and other search pages?
“As an Internet marketing strategy, SEO (Search Engines Optimization) considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.”
So what that means, in plain language? Well, keywords are words that should be in some key points of your article to help search engines to choose your post on the results page when someone looks for that word (or group of words).
And the keyword research is the process of finding the right keywords you should use in your article in order to be in the best situation to be elected by Google and other search engines.
2. WHY IS SO IMPORTANT FOR YOUR BLOG?
It’s very difficult to reach a lot of readers for an article if you don’t have Google by your side. And search engines are no humans. Still. So if you want the search engines to show your content as a result of a particular search, you have to make it easy for them. That’s why you should master in two tasks:
- Keyword research: what you are going to learn right away the easiest way I found to do it.
- Keyword strategic use: The way you have to use it inside the different components of a blog post. For that, you have this article to help you: Place keywords on your blog post as Mr. Google likes it
3. THE WAY I DO KEYWORD RESEARCH IN 4 STEPS
A) USE GOOGLE TRENDS TO CHECK IF THAT WORD IS INTERESTING THE PUBLIC.
The first thing we do when we come up with an idea is to take its main word, the one we’re going to use to build the keywords of the post and check it on Google Trends.
With this fantastic Google tool, I can see if that word has really been a trend in searches in a certain period of time and a certain place.
Usually, I choose the United States of America as the country of reference and a trendy historic year. For instance, for a post I published about “how to find your perfect job” we did it like this:
- “Job” is the keyword we searched first in Google Trends. We saw it was very trendy. As you may see in the image below, even though it’s been descending a bit (100 supposes it’s more “trendy” peak in that period) it’s yet very strong. If you want to see this deeply, I recommend this article from our friends from ahrefs.com
B) BE SMART TO CHOOSE THE MOMENT AND AVOID THE USE OF ONE SINGLE WORD.
It can even be good if it the interest for the word has descended a little at the end so you don’t have extreme competition for that word. I prefer not to chose a word on its peak because that means there is going to be a lot of pages trying to reach the visitors.
But to define the final keyword we choose we still have to pay attention to one very important thing. We must use a “long tail keyword” with even less competition to avoid too crowded searches. And yes, now is when you may be thinking, but what the hell is a “long tail”? Step by step.
- Long Tail Keyword: Are those two, three and four words phrases which are more specific than a single one. For example, “find your perfect job” is a long tail keyword for “job”. To know about this further you can visit this fantastic article of our friends from Wordtracker.
And what’s the importance of this? Well, if you use “jobs” there will be millions of people searching for that word, and that it’s not so good. Because the competition of websites focused on capturing these searches is going to be terrible.
That’s why, what you really want is a more specific keyword, with fewer searches, but enough for you, with less competition, so you really attract readers to your website.
C) FIND THE APPROPRIATE LONG TAIL KEYWORD.
At this point we’re going to Jaaxy, a fantastic tool you can use for free to find the best keywords. [Full Disclosure: As an affiliate, I receive compensation when you make a purchase through this link along this post. Thanks]
Once there, I do some searches starting from “job” until I find what interests me the most. Based on what?
- A reasonable number of searches each month.
- A low competition. (In Jaaxy less than 200 is ok when you’re a beginner, even better if there’s less than 100).
- Of course, readable and friendly, I’m writing it for you, not for Google’s robot. 🙂
You can see here the screenshot of what I’ve been searching at Jaaxy:
D) CHECK EVERYTHING IN THE KEYWORD PLANNER OF GOOGLE ADWORDS:
Google is the king. So we should verify that everything’s being coherent with your idea of what keyword can give you a lot of visits. So I’m going to the Google Keyword Planner to double check that the data of the competition and the searches are what I was expecting.
PRO TIP: Right in the moment I’m verifying my keyword in the keyword planner I also look the others long tail recommendations to find for new ideas for another blog post. Sometimes you can come up with a great idea just by seeing what people is searching on google.
Don't be too ambitious with your keyword research. The first place is usually too expensive in terms of money and time - Luis Gil Clic para tuitear
4. WHAT CAN I DO FROM HERE?
Congrats! If you have followed those 4 simple steps, now you have a great long tail keyword that is going to make Google love your post. And you have done everything with Google Free tools and Jaaxy. But as I told you first, there are some other things you must know if you want to be read and create a great impact with your post. This resources below could be really interesting for you:
- Place keywords on your blog post as Mr. Google likes it .
- How to create a great blog post.
- The best blog post template (after making a lot of mistakes).
¿DO YOU HAVE ANY TRICK TO MAKE YOUR KEYWORD RESEARCH EVEN BETTER? Tell me in the comments section!
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